Apartment Building
348 Oriental Parade, 350 Oriental Parade
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Constructed
1924 - 25
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Builder(s)
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This apartment building is of architectural value as a competent design in the Classical manner, integrating provision for the increasingly popular motor car with a patterned and textured façade.
This building is of significant townscape value providing texture and interest at the end of a long and varied row of buildings fronting Oriental Parade.
This building is associated with the development of Oriental Parade in the 1920s and as a representative of a range of apartment styles that were constructed in Wellington at this time. It is also associated with its architects, prominent Wellington firm Swan, Lawrence, and Swan.
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Downloadable(s)
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History
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This apartment building was designed by the prominent Wellington architectural firm Swan, Lawrence, and Swan and built in 1924 by contractors Fraser and Burke. It is a good representative of the architects work and of an apartment building dating to the 1920s.
This area of Oriental Parade has been settled from the late 19th century, and there has been a residence occupying this site for at least the same period of time. In the early 1920s land from the town belt (then known as quarry reserve) was offered by the Wellington City Council in exchange for other land in the area in order to build a ‘lift’ between Oriental Parade and Roseneath. This land swap took place in 1925 and it allowed the land owner J.J. McGrath to redevelop his land.
He proposed an apartment building for the front of the section. The building permit was issued in September of 1924. McGrath took out a mortgage on the property in March 1926 as well as placing advertisements for the apartments in the Evening Post, and street directories show that the building was occupied by 1927.
McGrath lived in the building for several years in the early 1930s, and in addition to this apartment, he had also built/occupied an existing house on land behind, and another building next door (354) to 348-352, both of which have been demolished. He had vacated the apartment building by the mid-1930s, but retained ownership until his death in 1946. The building was inherited by his sons John and Thomas who sold it to Olga Lahood in 1957. It was later purchased by Orient Flats Ltd which owned the building until the 1990s. In 2001 the owner ASPP Limited applied to make additions and alterations to the apartment building, including converting the original portion of the building from three apartments into two, and adding a penthouse apartment. It would appear that since this time the three apartments have been unit titled and are now in separate ownership.
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Modifications
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unknown
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(original plans cannot be accessed)
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1960
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348-352 Oriental Parade, dwelling additions (00058:132:C6274)
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2001
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348 Oriental Parade, apartment conversion, with amendments (00078:882:74613)
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2002
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348 Oriental Parade, installation of hydraulic service pipework to level two - with amendment (00078:979:85241)
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2002
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348 Oriental Parade, apartment fit-out (00078:1110:83558)
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2004
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348 Oriental Parade, apartment fit-out, level 2 (00078:1614:112546)
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Occupation History
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unknown
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Many people have lived in these apartments since the time of the buildings construction, among them some people of local or regional significance, for example, George Clinkard (1893-1970, a former secretary of the Department of Industries and Commerce, Elias Hyams (1875-1953, merchant and honorary consul of what was Czechoslovakia, and Sir William Hunt, farmers’ advocate and managing director of Wright Stephensons in the 1930s.
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Architectural Information
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Building Classification(s)
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Not assessed
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Architecture
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This apartment building consists of three storeys, disposed as a row of six garages on the ground floor and three apartments, two in the floors above the garages, and one as a modern penthouse. The original layout of three apartments is marked by the pediments on the front façade that were the front doors. The building capitalises on views across Oriental parade to the harbour and city, and the front façade has a complex arrangement of windows that are two, three, four, and five sashes wide. Wall surfaces are heavily textured stucco, contrasted with window surrounds and quoins at either end executed in plain plaster. Plaster wreaths decorate the wide bays of the top floor. The façade exhibits features that are typical of the time. Quoins, pediments, plinths, and wreaths have been combined in an unusual composition to create a building of architectural interest. It has townscape value for anchoring the impressive rows of buildings stretching around Oriental Parade.
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Materials
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The building is of masonry construction, generally plastered brick for the walls with a concrete beam and slab system for the first floor and roof. Exterior joinery including matching garage doors, are painted timber. Interior finishes are heart rimu joinery, fibrous plaster ceilings, and solid or sheet plaster walls.
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Setting
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348-352 is situated on Oriental Parade, to the left this building is flanked by a park made up of a number of mature trees and flaxes and that includes a walkway to Mt Victoria. To the right is 346 Oriental Parade, another apartment building.
This apartment building is of significant townscape value, with its façade providing texture and interest at the end of a long and varied row of buildings fronting Oriental Parade.
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Building Classification(s)
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Cultural Value
This apartment building is of architectural value as a competent design in the Classical manner, integrating provision for the increasingly popular motor car with a patterned and textured façade.
This building is of significant townscape value providing texture and interest at the end of a long and varied row of buildings fronting Oriental Parade.
This building is associated with the development of Oriental Parade in the 1920s and as a representative of a range of apartment styles that were constructed in Wellington at this time. It is also associated with its architects, prominent Wellington firm Swan, Lawrence, and Swan.
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Aesthetic Value
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Architectural
Does the item have architectural or artistic value for characteristics that may include its design, style, era, form, scale, materials, colour, texture, patina of age, quality of space, craftsmanship, smells, and sounds?
This apartment building is of architectural value as a competent design in the Classical manner, integrating provision for the increasingly popular motor car with a patterned and textured façade.
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Townscape
Does the item have townscape value for the part it plays in defining a space or street; providing visual interest; its role as a landmark; or the contribution it makes to the character and sense of place of Wellington?
This building is of significant townscape value providing texture and interest at the end of a long and varied row of buildings fronting Oriental Parade.
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Historic Value
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Association
Is the item associated with an important person, group, or organisation?
This building is associated with the development of Oriental Parade in the 1920s and as a representative of a range of apartment styles that were constructed in Wellington at this time. It is also associated with its architects, prominent Wellington firm Swan, Lawrence, and Swan.
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Scientific Value
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Archaeological
Does the item have archaeological value for its ability to provide scientific information about past human activity?
This apartment building is situated in the NZAA Central City Archaeological Area R27/270. It is in an area that is known to have pre 1900 human activity associated with it.
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Social Value
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Identity Sense Of Place Continuity
Is the item a focus of community, regional, or national identity? Does the item contribute to sense of place or continuity?
This apartment building contributes to the sense of place and continuity on Oriental Parade due to the retention of its original features and its long standing place on the street.
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Level of Cultural Heritage Significance
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Authentic
Does the item have authenticity or integrity because it retains significant fabric from the time of its construction or from later periods when important additions or modifications were carried out?
This building has had a number of alterations made, including the removal of original window fabric, the conversion of the main part of the building from three apartments to two, and the construction of a penthouse apartment. Its façade is of modest authenticity.
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Local Regional National International
Is the item important for any of the above characteristics at a local, regional, national, or international level?
This is a locally important building, it is representative of the work of Swan, Lawrence, and Swan, has architectural value as a competent design in the Classical manner, its historic value, and its contribution to the streetscape and sense of place on Oriental Parade.
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Representative
Is the item a good example of the class it represents?
This building is a representative of the Inter War Free Classical tradition and is a representative design of the work of one of Wellington’s well known architectural firms.
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Local / Regional / National / International Importance
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Not assessed
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Aesthetic Value
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Site Detail
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District Plan Number
12/ 246 (front facade)
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Legal Description
Lot 2 DP 61622
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Heritage New Zealand Listed
2/ Historic Place 2893
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Archaeological Site
NZAA Central City Archaeological Area R27/270
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Current Uses
unknown
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Former Uses
unknown
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Has building been funded
No
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Funding Amount
Not applicable
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Earthquake Prone Status
Not Earthquake Prone
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Additional Information
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Sources
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- Kelly, Michael. ‘348-352 Oriental Parade’. Unpublished Heritage Assessment, prepared for Wellington City Council, 2001.
- Wellington City Council, ‘Wellington Architects,’ Wellington Heritage Building Inventory 2001: Non-Residential Buildings (Wellington City Council, 2001), Appendix III.
- ‘Advertisements’, Evening Post, Volume CXI, Issue 124, 26 May 1926, Page 3
- ‘Advertisements’, Evening Post, Volume CXI, Issue 125, 27 May 1926, Page 3
- 1960 348-352 Oriental Parade, dwelling additions (00058:132:C6274)
- 2001 348 Oriental Parade, apartment conversion, with amendments(00078:882:74613)
- 2002 348 Oriental Parade, installation of hydraulic service pipework to level two - with amendment (00078:979:85241)
- 2002 348 Oriental Parade, apartment fit-out (00078:1110:83558)
- 2004 348 Oriental Parade, apartment fit-out, level 2 (00078:1614:112546)
- Technical Documentation close
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Footnotes
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Not available
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Sources
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Last updated: 11/27/2017 1:44:36 AM